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Do you need game publishing to ship your game successfully? What does a leader in a publishing organization truly do?

Join us for a conversation with Elizabeth Howard, an industry veteran with over 20 years of experience across Aspyr, 2K, and Bungie, where she led publishing and production. Elizabeth views game development and publishing as two parts working together to ship games, defining publishing as everything outside of dev. This episode explores the nature of game publishing, the historical dev-pub divide, and the need for greater integration and shared goals in today's complex market.

What You’ll Learn in This Episode:

Why publishing is about selling the game, not building it
How shared goals between devs and publishers drive success
The mistake most indie devs make
Why every indie game needs a real publishing strategy
What publishers really look for: risk, culture fit, and audience
Why dev and publishing should be seen as one connected system

Learn more about Elizabeth Howard:

LinkedIn: https://www.linkedin.com/in/elizabethhoward

Resources mentioned::

Aspyr: https://www.aspyr.com/
2K Games: https://www.2k.com/
Bungie: https://www.bungie.net/
Digital Bandidos: https://www.digitalbandidos.com/

In today's complex and costly industry, strategic planning and effective estimation can help you succeed. Unfortunately, most studios don’t know how to estimate in a way that makes the time spent worthwhile.

If you want to spend less time and get more value out of estimation, check out our Advanced Estimation Course: https://www.buildingbettergames.gg/advanced-estimation-course

Connect with us: Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/

LinkedIn: https://www.linkedin.com/company/building-better-games/

Instagram: https://www.instagram.com/buildingbettergames/#

Website: https://www.buildingbettergames.gg

YouTube: https://www.youtube.com/channel/UCZpMT-dUwQR-R4Mb4uub6Sw

#GameDev #GamingIndustry #GamePublishing #BusinessOfGames #GameMarketing

E94: Why You Should Think About Publishing More In Game Dev with Elizabeth Howard

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E94: Why You Should Think About Publishing More In Game Dev with Elizabeth Howard

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EP58 Why Your Favorite Games Are Getting More Expensive to Make

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E56 Solving Despair and Burnout in Game Development with Greg Street

E55 How to fix the Friction Between Creative Directors & Producers

E54 How to Design for Live Service Games w/ Head of League of Legends Andrei Van Roon

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E41 How a Toxic Relationship Between Publishing and Game Dev is Hurting Us All with Joel McGinnis

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E30 How to Estimate Accurately Without Burning Trust or Your Team

E29 Ideation, Pre-production, and Production: How to Lead During the Different Phases of Game Development

E28 How to Lead and Collaborate in a Remote World

E27 Remote Work Exposed: A Deep Dive into the Pros, Cons, and Controversies

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