252: Creating a Business Development Plan with Arianna Leopard

Om avsnittet

Today we welcome Arianna Leopard back to the show. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China. In today's episode, you'll discover:

How to create a business development plan that includes strategy as well as tactics
The difference between getting published in the press and true public relations
How marketing relates to business development

Get access to the 4-part firm profit map here: http://freearchitectgift.com

Om avsnittet

Fler avsnitt

How High-Performing Architecture Firms Improve Profitability and Cash Flow | 704

How an Architecture Firm Evolves: Pricing, Confidence, and Leadership | 703

Turning Construction Administration Into Firm Intelligence with Tim Douglas | 702

Rethinking Fees, Mindset, and Financial Agency in Architecture | 701

Eric Lam on Feng Shui, Environmental Psychology, and Designing for Human Energy | 700

Building a Purpose-Driven Architecture Practice Through Business Clarity and Community Impact | 699

From One Cabin to a Global Idea: Craft, Intuition, and Building with Purpose | 698

Building High-Performing, Resilient, Proactive Teams in Architecture Firms | 697

Chosen Risk vs Imposed Risk in Architecture Firms | 696

Proactive Prospecting and Pipeline Building to Support Premium Fees | 695