390: The Psychology of the Architect with Paul Iddon

This week, I'm speaking with Paul Iddon of Agency PSI Ltd.

Paul Iddon RIBA, has over 30 years of experience in construction, architecture, and marketing, having run his own architecture firm, OMI Architects, in 1992 to running a marketing agency in 2006, developing brand and engagement strategies with architects and manufacturers.

Paul is also the Vice President of the Manchester Society of Architects and a Council member of RIBA NW.

In this episode, we investigate what makes architects tick, the collective value of the word "architect" as a brand, and how understanding our psychology helps us be better salespeople, marketers, and better architects.

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