Bernhardt's CEO: 'Furniture is a fashion business'

Founded in 1889, Bernhardt one of the oldest family-owned furniture companies in America (if not the oldest). However, under CEO Alex Bernhardt Jr.’s leadership, the company hasn’t leaned on its heritage—instead, it’s focused on aesthetics and staying ahead of the design curve. On this episode of the podcast, Bernhardt speaks about why he’s not stressed by dupes, why he believes the pandemic ate through eight or nine years of business, and why furniture is above all a fashion industry.

This episode is sponsored by Loloi

LINKS
Bernhardt
Dennis Scully
Business of Home