Feather’s Jay Reno on why the time is right for subscription furniture

It’s a commonly cited statistic: Moving is more stressful than divorce. And—chasing freedom and flexibility—millennials are moving a whole lot. Jay Reno, founder and CEO of Feather, is hoping to make it easier on them with a service that offers furniture on a subscription, pay-as-you-go basis. In the latest episode of the Business of Home podcast, Reno spoke with host Dennis Scully about how the American dream has changed, why the time is right for his innovative concept, and the environmental impact of fast furniture. This episode is sponsored by High Point Market.