How did Harry Styles end up on the cover of Better Homes & Gardens?

With stints at Domino, House and Garden, and Martha Stewart Living, Stephen Orr is a publishing veteran who has seen most sides of the shelter media industry. In his current role as editor in chief of Better Homes & Gardens, he’s working on a new challenge: to steer a 100-year-old publication that reaches not just the affluent and design-obsessed, but all Americans, across the country, from all walks of life. In this episode of the podcast, he speaks with host Dennis Scully about what “fancy creep” is and why wants to avoid it, why he put Harry Styles on his cover, and why, for a contemporary magazine, the print issue is only part of the equation. 

This episode is sponsored by Modern Matter & High Point Market

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LINKS
Better Homes & Gardens
Dennis Scully
Business of Home