The Invisible Collection wants to be the opposite of Amazon

In 2016, Lily Froehlicher and her partners conceived of an e-commerce business that would bring the work of French designers and craftspeople to the wider world. The Invisible Collection was born, and quickly took off—the site has a fast-growing international clientele, with showrooms in London, Paris, New York and soon, Los Angeles. 

On this episode of the podcast, Froehlicher speaks with host Dennis Scully about the differences between French, British and American luxury; why The Invisible Collection doesn’t advertise on social media anymore; and how they’ve made the slow pace and perfectly imperfect nature of craft work for a high-speed modern audience.

This episode is sponsored by Daniel House Club

LINKS
The Invisible Collection
Dennis Scully
Business of Home