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Business of Home Podcast
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The state of the furniture industry today, with Alex Shuford of Rock House Farm

1 tim 21 min•8 september 2025

Alex Shuford is the CEO of Rock House Farm, a family of seven furniture brands that includes Century, Hancock & Moore, Hickory Chair and Highland House. Alex is a podcast regular—every year he comes on the show to share his take on the state of the industry. 

On this episode he chats with host Dennis Scully about why—even with plenty of domestic manufacturing—the tariffs are a disruptor for his business, why he’s excited about the possibilities of Perigold, and what designers need to know about this fall’s High Point Market.

This episode is sponsored by Loloiand Crypton

LINKS
Rock House Farm
Dennis Scully
Business of Home 

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