THE BREAKDOWN: West Ham on the Brink, Are Sports Teams Just Brands & The WNBA’s Big Cash Play (E18)

After a bucket load of requests, it’s time to talk about West Ham. I’ve been nervous about discussing them because I didn’t want to inflict the Breakdown curse and condemn them to relegation, but their situation on the pitch when reviewed against the wider business needs discussing. I think they’ve been getting off lightly. Add to that a look at what happens when a sports executive dares to suggest a club or team needs to think differently to thrive in this modern sporting environment, and the growth of the WNBA as it kicks off a new season this weekend.

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