Roomba: Hitting the Wall | The Moat | 2

It’s 2017 and the Roomba rules the robotic vacuum market. But cheaper competitors from China, some of whom offer more features for less money, start eating away at its lead. iRobot’s CEO Colin Angle fights back with lawsuits and a bet on premium pricing. But the competition keeps finding ways around him, and as a pandemic-fueled sales boom fades, iRobot’s finances start to crumble. Can a lifeline from Amazon pull the Roomba to safety or is the pioneer of home robots, about to get sucked up by the competition?

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