Start / Business Wars / Denim wars old western blues 2

Denim Wars | Old Western Blues | 2

24 min • 4 november 2020

It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush.

But when a wandering tailor approaches Strauss with a revolutionary idea, his business takes an unexpected turn into the world of workwear — and it will change his family’s destiny.

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