Start / Business Wars / The north face vs patagonia eco samurai 6

The North Face vs Patagonia - Eco-Samurai | 6

25 min • 13 april 2020

It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.

Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.

But soon, the two rivals will find themselves coming together to battle a common foe.

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