“You In?”

BMW claims it’s “The ultimate driving machine.”

And Virginia? “Virginia is for lovers”

You can’t watch or see one ad promoting these brands without them including these memorable taglines. These taglines grab your attention and stick in your brain. More importantly, they tell you the brands’ greater purpose and mission.

What about Jesus?

If Jesus had a tagline, what would it be? Lucky for us, he tells us. It’s the one thing he talks about more than anything else. In fact, Jesus talks about it 50 times in Matthew’s gospel alone!

This week, we’re exploring Jesus’ tagline in order to better understand his greater purpose and mission – and our role in it!