CERIAS Weekly Security Seminar – Purdue University
Nora Rifon, Network Security Begins at Home: Changing Consumer Behavior for i-Safety
Virus and worm attacks that spread through holes in popular consumersoftware emphasize the role the online public must play in preserving thesafety and integrity of the Internet. To protect the network commons, moreusers must engage in safe online behavior by such actions as controllingtheir private information, updating software security patches, downloadingprotective software, and filtering their email. While network securityremains an abstract notion to the general public, online consumers canunderstand the issue in terms of their personal privacy behavior, actionsthat result in the undesired disclosure of information and unwantedintrusions on their personal cyberspace. In her talk, Professor Rifon willdiscuss a social-psychological approach to understanding Internet userprivacy and security safety related behaviors. About the speaker: Nora J. Rifon is a Professor in the Department of Advertising, Public Relations, and Retailing at Michigan State University. She earned her Ph. D. in Business, and her MA and BA in Psychology. Her research interests include consumer privacy and online safety for e-commerce, social networking, and telemedicine, socially responsible marketing tactics, corporate reputation, and consumer trust. Professor Rifon received three research awards in 2004 including a three-year, $400,000 National Science Foundation award to study online consumer information safety. In 2006 she received a grant from Microsoft Research for the development of a Trustworthy Computing curriculum. Recently she served as Privacy Executive on Loan to the Department of Information Technology, State of Michigan. Her recent research examines the public/private paradox of Internet use and implications for public policy. Professor Rifon has served on the Executive Committee of the American Academy of Advertising and presently chairs the Publications Committee. She serves on the editorial review boards of The Journal of Consumer Affairs, and The Journal of Interactive Advertising, is a Research Associate of the MSU Quello Center for Telecommunication Law and Management, and a member of the MSU Cybersecurity Intitiative. Professor Rifon has published her work in journals such as Communications of the ACM, New Media and Society, The Journal of Consumer Affairs, The Journal of Advertising, Advances in Consumer Research, Government Information Quarterly, The Journal of Interactive Advertising, and The International Journal of Advertising, and in the proceedings of a variety of International conferences. Professor Rifon has served as consultant to the State of Michigan Office of the Attorney General, private law firms, and the commercial sector.
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