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China Tech Talk

10: Influencers in China and the future of brands with Elijah Whaley

77 min • 23 juni 2017

John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about:

Why big ad agencies are failing to keep up
How content is being democratized
Why Taobao is dominating live streaming
How influencers are building the brands of the future
Why it's better not to focus on viral content (hint: being a successful influencer isn't easy)

Links

John Artman: Rules for Weibo KOLs shed light on Alibaba-Tencent tensions
Eva Yoo: Lessons from failed influencer campaigns in China
Eva Yoo: 3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing
How to leave an iTunes review

Hosts

Podcast information

iTunes
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Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 3

China Tech Talk is a TechNode x ChinaChannel co-production

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