360º Customer View Through IT

What if we had a complete visibility to customer's values, their key issues, their thought process, their decision making approach, and their overall buying behaviors? Can we safely say "deploy Business Intelligence and CRM systems" is the answer?

What if we had a complete visibility to customer's values, their key issues, their thought process, their decision making approach, and their overall buying behaviors? Can we safely say "deploy Business Intelligence and CRM systems" is the answer?

Guest 1: Michael J. Carlson, Vice President of Business Transformation and Customer Value, Xcel Energy

Guest Bio: https://www.ciotalknetwork.com/contributor/michael-carlson/

Guest 2: Kimberly Collins, Research Vice President, Gartner CRM

Guest Bio: https://www.ciotalknetwork.com/contributor/kimberly-collins/

More on this Episode: https://www.ciotalknetwork.com/360o-customer-view-through-it/

More on CXO: https://www.ciotalknetwork.com/topics/cxo/

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