Does the CMO really need a CIO?

With easily available Cloud and off-the-shelf marketing tools and technology, does CMO even need a CIO's help? Is there value in exploring a loosely coupled CMO-CIO relationship with a healthy balance of independence and inter-dependence?

Guest: Judith Toland, Chief Marketing Officer, Wells Fargo Commercial Distribution Finance

Guest Bio: https://www.ciotalknetwork.com/contributor/judith-toland/

More on this Episode: https://www.ciotalknetwork.com/does-the-cmo-really-need-a-cio-to-be-successful/

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