How to Build a Voice of the Customer Playbook?

Organizations collect a multitude of customer feedback—CSAT surveys, social reviews, insurance claims, voice-to-text conversions of customer orders, customer emails, to name a few. Understanding and acting on all this textual data at scale can be complicated and costly. How should an organization build its Voice of the Customer playbook that offers practical strategies to use customer data to build loyalty, introduce products consumers want, and market to the right audience?

Guest: Duane Lyons Title: Practice Lead, Wavicle Data Solutions

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