Paving the Path to Purchase with Digital Experiences

Covid-19 forced B2B companies to suspend the face to face marketing and sales models. What are the digital alternatives to the traditional models, and are organizations ready to leverage them successfully? What should change in marketing and sales strategies, processes, channels, people, and tools to pave the path to purchase with digital experiences?

Guest 1: John Wittig, Chief Commercial Officer, Southern Glazer's Wine & Spirit

Guest Bio: https://www.ciotalknetwork.com/contributor/john-wittig/

Guest 2: Ann Dozier, Senior Vice President & Chief Information Officer, Southern Glazer's Wine and Spirits

Guest Bio: https://www.ciotalknetwork.com/contributor/ann-dozier/

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