Season 2, Episode 3: Making user experiences sticky with Magnetic, Jason Nako, Dir., UI/UX Eng.

Episode length: 11 minutes Principled talks to Jason about implementing a common design system called Magnetic for Cisco products in Security and Networking, to streamline development. He says that the principles naturally align with the values a common design system brings, giving users cohesive product experiences that delight with constant improvement. Jason and his team recently brought together design leaders from across Cisco for a workshop that looked at consumer products for inspiration. This group of designers formed what they call a Common Council to make sure their design components are flexible and scalable, so no one has to start from scratch creating new product interfaces. Key Moments 1:17 Competing Design Systems yield fragmented user experiences 1:54: House of Brands versus Branded House 2:23 Principles naturally align to what design systems bring 3:40 Finding out about user pain points 4:30 Navigation Redesign workshop 5:39 Borrowing from consumer products 6:53 Common council guides common design 8:06 Designing to support multiple product needs 8:40 Product principle dock lights up relevant product principle 10:04 The Sneakerhead Episode transcript: https://cisco.box.com/s/ytuln2q9adjhvrzei1e3actuqwx173gj