SHIFT HAPPENS-EP 20: Cisco 360 Explained-Incentives, AI, & the Future of Profitability w/Fred Farges

What does it take to redesign a partner incentive program after more than 20 years—without losing trust, predictability, or momentum? In this episode of Shift Happens, host Jeff Edwards sits down with Fred Farges, Senior Director of Cisco’s Global Partner Incentive Program and a key architect of the Cisco 360 Partner Program, to unpack one of the most significant transformations in Cisco’s partner ecosystem. They explore how market forces like AI, subscription-based revenue, and customer adoption are reshaping partner profitability—and why Cisco made the decision to co-design its future partner model with partners at global scale. This conversation covers: ● Why legacy partner incentives had to evolve ● How Cisco 360 balances innovation with predictability ● What partners can expect at launch and beyond ● The role of growth, adoption, and lifecycle in long-term success Whether you’re inside Cisco, part of the partner ecosystem, or leading change in enterprise technology, this episode offers a clear, candid look at how transformation happens.