SHIFT HAPPENS-EP.23: The Economics of Partner Profitability w/John Roger

What if growth isn’t the problem—revenue quality is? This is the moment before the Shift. Jeff Edwards sat down with John Roger, Founder and Managing Partner of Southern Technology Partners, around the holidays to break down the real economics behind partner success. From recurring revenue and managed services to lifecycle engagement and the Cisco 360 Partner Program – on the heels of its launch, this episode gets straight to what actually drives predictable, durable profitability. Why listen 👇 • 💰 Why not all revenue is created equal—and what to prioritize instead • 🔁 How recurring services reduce risk and fuel long-term growth • 📈 What top partners do differently to scale without chaos Less theory. More truth. Real-world partner lessons you can act on now to make Shift Happen!