Shift Happens- Episode 18: AI, Ecosystems, and the Future of Partner Success

What does it take to build durable growth in a $5.4 trillion tech market? 💡 In this episode, Jeff Edwards sits down with Gwendolyn Brantley, Cisco’s Director of Software & Service Sales for the Americas Partner Organization, to explore how AI, ecosystem partnerships, and premium services are reshaping the way customers buy, consume, and renew technology. 🎙️ Key takeaways: • How AI and complexity are redefining customer expectations • Why “meeting customers where they are” demands an ecosystem mindset • The role of the Cisco 360 Partner Program in driving durable, recurring growth • Why adoption accountability and premium services create happier customers • Gwendolyn’s leadership superpower: The Connector 🕸️ If you lead teams, work with partners, or thrive on turning market shifts into opportunity—this one’s for you. 👉 Listen now and make shift happen.