#232 The Carbon Capture Startup Google Bet Big On—And Why It’s a Cheaper | Anca Timofte (Holocene)
In This Episode
In today’s episode of CleanTechies, we’re joined by Anca Timofte, the CEO and Founder of Holocene, a direct air capture (DAC) company revolutionizing carbon removal through a continuous-loop liquid system. With over a decade of experience in carbon capture—including being one of the first employees at Climeworks—Anca offers unparalleled insight into the challenges and opportunities of building climate solutions.
Anca walks us through:
**How Holocene's low-temp carbon capture slashes energy costs with novel organic chemistry.
**Solid vs. liquid DAC: Why Holocene’s approach is a game-changer for scaling carbon removal.
**Holocene's milestones: Securing Google as a customer and advancing major projects.
**Startup lessons: Co-founder alignment, mission-driven hiring, and thriving in Knoxville.
**Why DAC matters: Tackling legacy and ongoing emissions in a decarbonized world.
---
🌎 Want the full Pod? Become a paid sub today (cleantechies.substack.com/subscribe)
---
📺 Watch on YouTube
Topics:
(time stamps are accurate for the full episode and approximate for the free preview)
**00:00 Intro
**02:51 Understanding Direct Air Capture
**05:54 Business Model and Customer Segments
**08:54 Partnerships and Market Dynamics
**11:48 Scaling and Project Deployment
**15:06 Founding Story and Entrepreneurial Journey
**24:52 Navigating Co-Founder Dynamics
**25:48 Adapting to Political Changes
**27:09 Embracing Uncertainty in Entrepreneurship
**28:30 Bipartisan Support for Carbon Capture
—(Free Version ends here)—
**30:19 Public Perception of Carbon Capture
**32:15 Survival vs. Success in Carbon Capture
**34:01 Building a Team in Knoxville
**39:30 Engaging with the Local Community
**41:07 Hiring Lessons Learned
**43:20 Balancing Parenthood and Entrepreneurship
**45:13 Unexpected Challenges in the Startup Journey
**46:31 Valuing Team Dynamics
**47:26 Resources for Climate Tech Founders
**48:36 Encouragement for Carbon Capture Startups
Links:
**Anca Timofte | Holocene
**Read the DOE report on direct air capture technologies here.
**Participate in the CleanTechies Listener Survey: Take Survey.
**Connect with Somil on LinkedIn |
If you're gonna change the world, you're gonna need a world-class team. Partner with ErthTech Talent to help you do that, for less.
- 70+ Placements
- 5+ Years (exclusively in CleanTech)
- The Lowest Fees in the Market (12-15% of first-year salary)
- 90-day placement guarantee
It's really hard to say no to that.
Wait?! -- The best service is also the cheapest? Seems too good to be true, but it's the entire reason we started this company.
We believe that Climate entrepreneurs are doing important work, and there should be a firm to help them find the best talent, without it breaking the bank.
Reach out today for a free assessment of your hiring process. hello@erthtechtalent.com