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James Letz: The Future of Cars and the Auto Industry

1 tim 6 min•20 november 2009

The Future of Cars and the Auto Industry


James Lentz, President/COO, Toyota, USA, Inc.


Toyota is known for creativity and a commitment to sustainable development, but is it enough in today's ultra-competitive globalized car industry? Come hear the unique perspective of industry veteran Lentz, who launched the innovative Scion brand in 2001, on what automakers are doing to ensure vehicles are a benefit, not a burden, to society and what future designs may be on the horizon.


This program was recorded in front of a live audience at the Commonwealth Club of California on November 17, 2009.

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