Social media creators started using words like “unalive” and “seggs” to dodge algorithmic filters that might suppress “inappropriate” content. But these workarounds aren’t staying online. They’re leaking into real life — like last year, when the Seattle Museum of Pop Culture explained on a placard that Kurt Cobain “unalived” himself.
In his new book Algospeak, linguist and online creator Adam Aleksic argues that algorithms are shaping language in unprecedented ways, and it’s happening quicker than ever. He joins Morgan to explain why euphemisms keep transforming, how “all words are now metadata,” and what his social media persona says about the power of the algorithm to shape the way we speak.
Guests:
Adam Aleksic, linguist, creator and author of Algospeak
Further reading/listening:
Algospeak — Adam Aleksic
The resurgence of the r-word — Constance Grady, Vox
How Sign Language Evolves as Our World Does — Amanda Morris, The New York Times
The Harvard-Educated Linguist Breaking Down ‘Skibidi’ and ‘Rizz’ — Callie Holtermann, The New York Times
Read the transcript here
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Credits:
This episode was reported and hosted by Morgan Sung. Our Producer is Maya Cueva. Chris Egusa is our Senior Editor. Jen Chien is KQED’s Director of Podcasts, and also helps edit the show. Sound design by Chris Egusa. Original music, including our theme song, by Chris Egusa. Additional music from APM. Mixing and mastering by Brendan Willard. Audience engagement support from Maha Sanad. Katie Sprenger is our Podcast Operations Manager. Ethan Toven-Lindsey is our Editor in Chief.
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