Security Marketing? Every Product Needs a Story!

Guest:

• Kelly Anderson, Head of Product Marketing, User Protection Services @ Google Cloud

Topics:

• What is marketing, really? Why is it sometimes reviled by the technologists?
• What makes a great marketer in cloud security?
• What's different about cloud security marketing, as opposed to regular old on-premise security marketing? Is there still FUD in the cloud?
• Which things are the easiest or hardest to do in Google Cloud Security marketing?
• How do you talk about products so they stand out from the noise?
• How's Google Cloud marketing helping our users stay ahead of the adversaries?

Resources:

• Security insights that help customers stay up to date
• Customer case studies on our security products
• Quarterly Google Cloud Security Talks
• Cloud security webinars on BrightTALK and Cloud OnAir
• Identity and security blogs on the Google Cloud blog