The Data Revolution: How Redis Helped Ulta Beauty Dazzle Customers During Lockdown

The Big Themes:

• How Ulta grew 40% amid Covid-19 disruptions: Omar talks about the company's innovation department and the remarkable 4-week turnaround it achieved for introducing curbside pickup at all physical locations.
• Merging the physical and digital: Ulta aims to dazzle customers with a seamless experience, no matter where they're shopping. Omar describes what that would look like from the customer's perspective and what Ulta's doing in terms of increasing personalization.
• The power of data and Redis: In addition to making Ulta's backend systems faster and more efficient, Redis has helped simplify the entire process of upgrading Ulta's technology platform. 

The Big Quote: "What we don't want to do is just put something out there because Omar wanted it, but millions of customers don't even care about it. So data is key. Data helps us make the right decisions, data helps us to make the right investment. With data we can be sure that we're actually delivering what our customers are looking for."

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This episode is brought to you by Redis.

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