Accessibility, Compliance, and Conversions: Why Digital Inclusion Is a Business Imperative with Bet Hannon

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Bet Hannon, web accessibility expert and founder of AccessiCart, joins Lara Schmoisman on Coffee Nº5 to break down what accessibility really means for websites, marketing, and global compliance. From ADA lawsuits to the EU Accessibility Act, Bet shares why inclusive design is not just about avoiding legal risks—it’s about unlocking a $500 billion consumer market.

We'll talk about:

• How Bet pivoted from nonprofit management to leading a digital accessibility agency
• What “accessibility” really means across websites, email, and social media
• Why plugins and overlays don’t solve the problem—and can even make you a legal target
• The truth about color contrast, fonts, and design choices that impact usability
• What the EU Accessibility Act means for global brands (and why US businesses need to care)
• How accessibility drives both compliance and conversion
• Why inclusive design is a competitive advantage, not a burden

For more information, visit Bet Hannon's LinkedIn.

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