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Coffee N° 5 with Lara Schmoisman
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Behind the Scenes of a Beauty Brand from Scratch with Margarita Arriagada

31 min•24 januari 2023

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On this episode of Coffee N° 5, join us as we sit down with Margarita Arriagada, the former CMO of Sephora. With years of experience discovering and nurturing talents in the beauty, fashion, and home interior industry, she now introduces her own one-of-a-kind brand VALDÉ Beauty.

We’ll talk about:

  • Knocking on doors as a start-up beauty brand
  • Letting the customer be your guide
  • Tips on establishing your brand
  • Marketing to support your retailer

For more information, follow Valdé Beauty on Instagram or visit the website. 

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman


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