Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns

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Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth.

We'll talk about:

• The mindset shift that helped Blair move from chasing clients to choosing them.
• What not to include in a proposal—and how to avoid giving strategy away too soon.
• When your sales process is actually shaping the entire client relationship.
• Why real authority isn’t loud—it’s clear.
• How value-based pricing changes everything.

For more information, visit Blair Enns' LinkedIn.

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