Brand-driven Strategies: What a Brand Guide Is and Why You Need One

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 In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives.

What you’ll learn:

• Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brand
• Lara illuminates the power of words in a brand guide and how to use this power to your advantage
• Lara shares the elements of personal branding that make your brand cohesive

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Instagram: @laraschmoisman

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Twitter: @LaraSchmoisman

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