Community Building and Branding in the Digital Era with Rahaf Harfoush

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In this new season of Coffee N° 5, we welcome digital anthropologist and best-selling author Rahaf Harfoush. 

Rahaf deals with how brands can use new technologies to build their identity, social media content, and community-building today and in the future for millennials and Gen Z. 

What you’ll learn:

• The future of influencer marketing 
• Social media and free content creation
• How TikTok changed the way we engage with ideas and communities online
• Discord and the rise of micro-communities

For more information, follow Rahaf Harfoush on Instagram or Twitter or visit her website. 

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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