The Non-Linear Path to Building a Science-Backed Skincare Brand with Allison McNamara

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In this Coffee Nº5 episode, Lara sits down with Allison McNamara, Founder and CEO of MARA Beauty, to explore the non-linear path from media to building a science-backed skincare brand. A grounded conversation about discipline, focus, and earning clarity over time.

We'll talk about:

• Why non-linear careers often lead to stronger founders
• Building a science-backed brand without shortcuts
• How discipline shapes product and growth decisions
• The reality behind scaling and retail expansion
• Why focus matters more than speed
• When brand clarity finally clicks
  
  

For more information, visit Allison McNamara's LinkedIn and Instagram.

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