The Truth About Social Media Strategy with Mimi Banks

Send us Fan Mail

Lara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts.

We'll talk about:

• How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies.
• The three types of creators you need to understand—and why the labels matter.
• Why good content alone isn’t enough without strategy and storytelling.
• The dangers of AI in influencer marketing—and how to use it responsibly.
• Why brand voice, targeting, and objectives still trump algorithm “hacks”.
• The big shift coming to Instagram SEO—and what that means for creators.

For more information, visit Mimi Banks' LinkedIn.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show