These Sales Tactics Feel UNETHICAL, But They Work

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I used to think sales was about being good at convincing people. After thousands of sales calls, I think that’s backwards. If you’re selling coaching, consulting, courses or your own expertise, your job isn’t to convince someone who doesn’t want what you sell. It’s to find out whether they actually have a problem you can solve, how badly they want it solved, and what’s stopping them from getting there on their own.

I break down the sales process I use, from the questions I ask in discovery to handling objections, pricing, getting someone to commit and knowing when you should actually walk away from the sale. If you’re getting people onto calls but struggling to turn those conversations into clients, I’d pay close attention to this one.