Building traffic vs building audience

Is it possible to build traffic for your comic without building an audience? Also, an anonymous post on Reddit accuses Webtoons of using a predatory contract. 

ON TODAY'S SHOW

• Building traffic vs. building an audience
• UPDATE: SDCC Panels
• UPDATE: Dave's 500 for 50
• Is the Webtoons contract "predatory?"

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Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.