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How Trump is leveraging sports and sports culture for his political brand

9 min•28 december 2025

President Trump is using his position to access sporting events across the country and embed himself with teams and fans. And he’s leveraging sports and American sports culture to build up and amplify his political brand. NPR’s Tamara Keith speak with Christine Brennan, a longtime sports columnist and author, about the president and the significance of his strong ties to sports.

For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org. Email us at [email protected] episode was produced by Jeffrey Pierre and Henry Larson. It was edited by Sarah Robbins, Dana Farrington and Rebekah Metzler. Our executive producer is Sami Yenigun.

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