In this episode, we welcome back David Cutler to discuss his new book, "The Savvy Musician 2.0: Amplifying Impact, Income, & Inspiration" (Oxford University Press, July 2025). David shares insights from this comprehensive resource on music careers and entrepreneurship, featuring over 150 case studies of diverse performers, creators, educators, and institutions.
Episode Highlights:
- Evolution from the original "The Savvy Musician" to the new 2.0 version
- Key strategies for musicians looking to amplify their impact in today's music landscape
- How artists can diversify income streams in the changing music economy
- Notable case studies from the book's 150+ featured artists and organizations
- Practical advice for standing out in a competitive field
- Innovative approaches to music entrepreneurship
- The importance of legacy-building for modern musicians
About David Cutler
David Cutler serves as Distinguished Professor of Music Entrepreneurship and Innovation at the University of South Carolina. As a multi-genre pianist and composer, he brings practical experience to his work as a speaker, consultant, and what he calls an "Innovation GAME Master." His groundbreaking first book, "The Savvy Musician," helped shape a generation of artists in their approach to careers in music.
Resources Mentioned:
- The Savvy Musician 2.0: Amplifying Impact, Income, & Inspiration (Amazon)
- CBC 145: David Cutler and The Savvy Musician (Previous interview)
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