182: Reporting on the World’s Most Secretive Tech Company, with Mark Gurman

Subtitle: State of the Workflow

Myke talks to Mark Gurman of Bloomberg about his workflow for reporting on Apple, building and verifying sources, balancing speed with accuracy, and how publishing a scoop can uncover the next part of the story.

This episode of Cortex is sponsored by:

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Guest Starring:

Mark Gurman

Links and Show Notes:

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Mark Gurman – Bloomberg

Power On by Mark Gurman – Bloomberg

Things

The new iPhone... - 9to5Mac – Mark's First Big Scoop

Apple's next major Mac revealed: the radically new 12-inch MacBook Air - 9to5Mac

Apple's Successors for CEO Tim Cook, Other Top Executives - Bloomberg

Apple’s John Ternus Profile: The Likely Successor to Tim Cook as CEO – Bloomberg

Who Will be Apple’s Next CEO After Tim Cook? - Bloomberg

Cortex #178: The Process of Investigative Reporting, With Jason Schreier - Relay