125. WGSN’s Colour of the Year 2025: Future Dusk

Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn –  perfect for a period of immense change. Listen to find out how this transformative colour is painting our future.