137. What’s next for the Phygital Experience?

Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha.

 Rajni emphasises the importance of self-expression online, focusing on authenticity and engagement in content creation. She uncovers how brands are increasingly valuing versatile creators who can connect with audiences across various domains in Snapchat’s evolving creator economy. Find out how to overcome digital fatigue and foster phygital experiences to connect with consumers.