147. The Rise of 'If You Know, You Know' Shopping Networks with Lizzie Wheeler

Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio. 

In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market, exploring the rise of IYKYK (if you know, you know) shopping networks and the growing demand for curation as a service. 

Discover how consumer culture is shifting towards personalised, community-driven shopping experiences and what this means for the future of fashion.