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Create Tomorrow, The WGSN Podcast

Create Tomorrow, The WGSN Podcast

151. Influence Redefined - Trust, Authenticity and the Future of Marketing

30 min•9 december 2025

Om avsnittet

In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies.

We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator economy is rapidly changing. Discover the power of quiet influence and the impact of AI on the influencer landscape

Fler avsnitt

172. The Digital Fitting Room: How AI is Reshaping Personal Style

171. The Creator Economy – Who Needs a Commercial Anymore?

170. Cocktails by Kids, Potatoes for Candle Holders – The Design Nuggets of Hosting

169. The Hidden Power of Personal Brands in Fashion Building Trust Beyond Gatekeepers

168. What Happens When We Teach AI to Smell?

167. Gen Alpha and the Return of the Teen Magazine

166. Tailoring Meets Tech – AI in the Fashion Curriculum

165. Get your kicks – How Football is Reshaping Culture and Community in the US

164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty

163. No Place Like Space – The Final Frontier For Design

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