26. The Captivating Power of Nostalgia

This week the WGSN team discusses youth and nostalgia, two things that have often (though it seems counterintuitive) gone hand in hand. Although teens and twenty-somethings often love a bit of retro, the term is definitely on the rise as a discussion topic on social media. It's a fundamental human emotion and has been very much on people's minds during the pandemic and over the past year of lockdowns, particularly among Gen-Z and Millennials.