6. Global Strategies for a Local World

Localism was emerging as a key trend before the pandemic, featuring in the Future Consumer 2022 Forecast, the Retail Forecast and the Shopper Forecast as well. It's a shift which has only accelerated through the pandemic period as lockdowns meant that we got to know our neighbours and shop from local stores as we weren't as able to travel. This episode we explore how the localism trend is emerging around the world and how different markets are at different stages of recovery from the lockdown.