Who is the Customer?

Episode 23: Markus Erlandsson talks to Jukka Niiranen about Who is the Customer? The conversation starts with the lifecycle perspective and who could be your customer, who are your customer and who is no longer your customer. How do you then model that in Dynamics CRM and how do you think about leads vs customers. How could you segment your customers and what might be important to you? Is CRM only for customer?

https://crmrocks.com/wp-content/uploads/2015/08/crmrocks-com-Episode-23-who-is-the-customer.mp3

Links:
http://niiranen.eu/crm/
Surviving CRM