Social Media That Converts for Refractive Surgeons

Dagny Zhu, MD, joins Neda Nikpoor, MD, for a discussion on how a refractive surgeon can build an authentic, patient-facing brand on social media. They cover what actually drives consults—relatable education, selective personal storytelling, and platform fit—plus how to address anti-LASIK noise with evidence, handle trolls without grandstanding, and keep a sustainable cadence you’ll stick to.