Is ‘Cool Girl’ Content Cool? Shein’s Shady New Brand & Olivia Rodrigo’s New BF

The rise of cool girl content, Shein’s UK rebrand, and Olivia Rodrigo’s new finance bro.

Olivia Rodrigo reportedly has a new beau and fans are talking about his "fake job". Who is the mystery man? 

In some fashion popcorn bits: Christopher Nolan banned uggs from his set, Zara has created "death" pants, and Shein has launched a brand named Musera to sell its cheap clothes without the tarred reputation. Ick. We reference Rachel Grif, Save the Planet Society and Women's Wear Daily.

In our new segment, 'Off The Record', we discuss the rise of Cool Girl Content that's flooding our algorithms at the moment. We hear from local content creator and stylist Joely Malcolm and read from Nylon's article on the new wave of Coolness titled The New Cool Looks A Lot Like Trying by Zara McIntosh and Sam Tracy. Who determines what's cool, and is it just a homogenous term for 'trend'? 

No Bookmarked this episode as we have an extended episode later this week! Stay tuned. Thanks for listening - Jas & Mags xo

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