Building a Digital Brand with Sharon Feder, Chief Digital Officer, Rachael Ray

Building a brand requires special expertise and a deep understanding of the audience. On this episode, we talk with Sharon Feder, Chief Digital Officer for Watch Entertainment, the parent company for the businesses of television personality Rachael Ray.

In her role as CDO, Sharon works across the company's core media, consumer product and philanthropic initiatives to build new digital opportunities and experiences for the brand and its very loyal fan base.